Almond Breeze Barista Blend is dedicated to pushing the coffee industry forward and in this series we meet the people who are leading the charge.
Unlike other Dunedin 10-year-olds, coffee bean importer Hugo Macdonald loved his plunger coffee. Now, two decades later, Hugo operates the Kiwi branch of Trans-Tasman companies Cofinet and 3Brothers representing two highly experienced exporters and growers in Brazil and Colombia.
From his central Auckland hub, Hugo roasts small batch samples and regularly hosts coffee tastings. We grabbed a coffee with this very passionate coffee-lover to discover more about how his childhood passion became a career and heard about a hellish exam along the way!
There are a lot of roasters doing a good job but perhaps have a consumer base more interested in coffee as a commodity rather than a specialty food product.
It’s a broad industry which touches on a range of subject matter. From the complexity of flavours to the intricacies of the supply chain. I’m currently fascinated by the intersection of technology with coffee production and how that might change the relationship consumers have with coffee.
It began initially in Dunedin as a barista while at Uni. Then ramped up and become more serious in London when I started working at micro-roastery, Nude Coffee Roasters in 2011 while on my OE and had my first view of coffee past the customer facing aspect. I then studied to be a Quality Grader in a course with a 90% fail rate for first time sitters. This respected certificate can only be passed by 18 sensory tests and a written exam. And I passed! After this I helped set up a successful roastery in London then moved back to New Zealand not long after where I connected with growers in South America and encouraged them to break into the Kiwi market.
Quality, consistency and transparency.
Brazil and Colombia – naturally.
Brazilian coffees historically offer a lot of caramel, chocolate and nuts. Colombia – bright acidity, dark chocolate and stone fruit. Both of these stereotypes we’re trying to change with coffees from lesser known regions, new varieties and alternative processing methods.
Pink Bourbon or Java (variety not the region) usually brewed through a Kalita. Exceptional cup quality whilst also being economically viable crops to cultivate.
Exploring new flavours!
Almond Breeze Barista Blend is dedicated to pushing the coffee industry forward and in this series we meet the people who are leading the charge.
Nothing gets Xin Yi Loke frothing more than a good cup of coffee accompanied by a good read. Auckland-based Xin does every and anything for coffee bean importer companies Cofinet and 3Brothers based in New Zealand and Australia. So we asked Xin to tell us about her love of beans and how her passion developed.
It started when i was studying in Sydney and first experienced what a well textured milk and coffee could taste back in 2011 and get stuck into the rabbit hole ever since.
It’s an industry that is ever-evolving, heavily focused on relationships and full of passionate individuals who are constantly pushing the boundaries of coffee.
Whilst having a stable base of long time roasters, new roasters are also popping up all the time doing exciting stuff in different pockets of the country thus, giving kiwis a wide array of coffee choices.
Colombia and Brazil for obvious reasons. Lol.
Brazil’s beans are traditionally known for their big, heavy body, chocolatey and nutty flavours while Colombia’s profile are usually cleaner, lighter in body, fruity and citrus. However, recent experiments and changes in processing at Origin has created flavours not previously associated with these origins.
Flavour profile, choice of brew, pricing, relationship with a roaster and their target market.
I love a washed Ethiopian brewed over V60.
Coffee is all about relationships and it’s always good having chats with friends and clients over coffee.
Almond Breeze Barista Blend is dedicated to pushing the coffee industry forward and in this series we meet the people who are leading the charge.
We recently had a chat with Vincent Do, Sydney-based barista and trainer at Sydney Barista Training. Vincent has successfully entered many national barista competitions and is a key member of the Vietnamese barista scene in Sydney. He helped create the VBC (Viet Barista Community) to connect all the Vietnamese baristas around the world.
I started as a kitchen hand and slowly learned making coffee from the baristas in there. Then I moved on to the next job as an all-rounder, or junior barista as some might say. Back then it was just a bill-paying job for me until I got a job offer from The Grounds of the City, thanks to my head barista, Linda. My eyes were opened and I saw a whole new horizon in coffee which I had never thought about. Then I started learning and digging into more about coffee from the baristas around and from articles on the internet, until a point that I think I couldn’t stop anymore and decide to make it my career. Coffee has never failed to entertain me since then, so I guess that’s a perfect decision.
It could be different depending on what each individual thinks is important. To me, it’s about sharing and explaining what we are doing to the customers in an effective way that makes them feel that they want to connect and want to explore more into it, just like I used to. I believe that the customer may forget the taste of the drink that we made for them on that day, but the experience they have with such a passionate barista will “linger” for so long. A barista, in my opinion, should be a bridge between coffee and people. He/she must bring people closer to coffee and appreciate it more, not to drive them away, or to just treat coffee as the commodity.
It all came from my experience. It took me 6 to 8 months to learn the basics. Then 1 to 2 years to be able to officially make proper coffee. It’s not because learning coffee is that hard, but because back then I found no place that is willing to teach me properly and let me practice. Everyone wants “minimum 2 years” barista experience but no one wants to train a barista from the scratch. The barista course wouldn’t work either because they only offer short classes without practical experience. So coming from that background, I wanted to break through the barrier to enter this industry. Hence, everyone can trust and learn coffee, and shop owners can find more quality baristas.
The people were always there, but disconnected to each other. I didn’t find many Vietnamese baristas around me and the fact that we were so disconnected made me think of doing something to call for their attention and group us together so we can collectively contribute more to the industry. Vietnamese people are so talented and hard working, but often shy and underestimated. So we really needed something to join us and help us grow. The group is much bigger now and I’m happy to see that more and more Vietnamese baristas are working and learning together.
It’s definitely the ASCA Latte Art Central Region. I’m so proud because introduced my own designs which I spent so much time to come up with and prove myself to all the good latte artists out there. I came 5th last year and 4th this year, but that means so much for me, considering this region is the toughest one.
Honestly, I used to want to achieve higher in competitions, not just latte art, but all other competitions too. To me, joining in competitions means we have to learn more and push ourselves harder, so we are always better off no matter if we win or lose, but achieving something that motivates us and keeps us always interested.
For now, my mind and heart is dedicated for my baby, my Sydney Barista Training. I want to grow it to become the most trusted training centre in Sydney, so I can help more people coming into this industry. We’ll see (smile).
There are many individuals in the industry who have helped me so much that I could never thank them enough. So this is a good opportunity for me to say thanks to them. George of Roastville and Caleb of Specialty Coffee Curators and my previous head Barista Linda, just to name a few. Without them I would not have grown myself and Sydney Barista Training to what it is today.
Thanks Almond Breeze Barista Blend for this wonderful interview!
Following his win of the Victoria heat of the Breezey Masters this year, we had a chat with self-confessed “coffee addict”, Victor Vu. Well known across the Australian barista scene, Victor is currently a barista at Cocobei in Melbourne and is fascinated by all things coffee-related.
To me, the Breezey Masters is one of the most amazing events every year. I was so excited to be involved in this event and to be honest, I never expected to win the first title. I was very happy and astonished when the result was announced. Right now, I am practising and preparing for the grand final in Sydney.
I got inspired by everything around my daily life such as movies, books, my barista friends, all World Barista Champions, Instagram, etc. For example, last year for the national latte art competition, my designs originated from the most famous Disney movie, “Peter Pan”.
I am now preparing for the national latte art competition this year. I hope you guys will enjoy them as I do when the designs are released.
As a barista trainer, I have a chance to deliver my knowledge about coffee to other people. Sometimes, I can learn unexpected things from my colleagues and my students, which is the best thing about being a trainer at Cocobei. Cocobei has a young and talented workforce. As an active person, I love this workforce, it gives me a chance to express my true self. Cocobei also provides their baristas with great and high quality facilities, plus the coffee shop serves filter coffee from oversea roasteries as well.
In my opinion, it is Melbourne’s vibe and service. For example, the way Melbourne’s baristas communicate with customers; they share a coffee story through every cup of coffee.
Definitely both of them. Coffee to a latte art artist is no doubt an art. They put their soul and creativity into every cup of coffee. However, coffee is also a science. A wonderful cup of coffee not only has a beautiful pattern, but also is heavenly taste. To achieve the great taste, exact scaling of every drop of coffee and milk have to be counted.
My ultimate goal at the moment is to be able to share my coffee knowledge to all of the people who are eager to learn more about coffee. On the other hand, this year is my second year in the national latte art competition. I want to challenge myself and experience new things to be a better barista.
We recently had a chat with Chamnan Ly, who is a Cambodian Kiwi who lives in Auckland. Chamnan moved to New Zealand from Phnom Penh 20 years ago and is a baker turned barista who is the owner of the Auckland bakery Tasteful Bakehouse & Cafe. Chamnan is a big Almond Breeze Barista Blend and last year competed in the Global Latte Art Video Challenge, coming out on top and getting the opportunity to compete in Sydney in the 2018 Breezey Masters grand finals.
Passion, a love of latte art, and a flood of my customers’ positive support on my extra career in making coffee for my neighbourhood.
The coffee industry in Auckland has been consistently developed, with more and more fancy cafés opening up.
My wife and I have always wanted to make something different, something unique. Over 2 years ago, I poured coffee in a custard pie cup, and named it PieFee®, as it is half pie and half coffee. Then, after that, it went viral on social media. We knew that this could work, so I started to build the cup, make it prettier, stronger and tastier. As for the result, almost everyone takes a photo and posts it on their social media before drinking and eating it. We now have six flavours of the cup to choose from and more to come and we sell them every day to our locals, as well as tourists from all around the globe. It is easier for us to produce beautiful latte art in the PieFee® cup.
It was a very good experience. We met a lot of leading baristas sharing the same passion, making friends, sharing experiences and learning new things.
The most rewarding part of my job is seeing our customers satisfied with our food, drinks and services. The best part is seeing them walking out of our shop smiling.
– Let more and more people around the world know what PieFee® is.
– To win the National Latte Art Championship, then the World Latte Art Championship.
A big thanks to Almond Breeze Barista Blend and BaristasforBaristas.com for the events and baristas connection.
We had a chat with Canberra barista Kate Ives, who started making coffee in Sydney back in 2010. She then moved back to Canberra in 2012 and officially started her journey with specialty coffee.
Kate has been lucky enough to be trained and mentored by a few Australian Barista Champions, as well as roasters and other people in the industry who really helped her to never give up and keep pursuing her passion despite any setbacks she’s experienced along the way. Kate was shortlisted for the first ever National Barista Day on the 1st March 2019.
The Australian coffee industry is special as it has quickly become a world leader and we are respected for the quality of our coffee and the skills our baristas have. It’s a big industry and highly regarded globally, as well as here, which I love. There is also plenty of scope to be whatever you want to be. I’m not confident to participate in barista comps, but plenty of other people I know do really well in them.
I believe networks like the International Women’s Coffee Alliance (IWCA) are making a difference in recognising all the women in the industry and progressing towards equality, and recognition of women and the effort and work they do in what has traditionally been a male dominated industry. We now have the Eleonora Genovese Australian Coffee Woman of the Year Award, which two people I know and aspire/ look up to have now won, Lucy ‘the legend’ Ward and beautiful Gina Di Brita. Amelia Franklin is also very special to me as well.
I believe education is the only way to break down stigmatism and barriers associated to mental health. Fear based decision making and failure to adhere to legislation which directly supports equal opportunity and non-discrimination due to a physical or mental health condition is unfortunately still rife in the industry. I personally have been bullied and discriminated against by previous employers due to this.
I personally couldn’t believe it! I entered it just thinking what’s the worst that can happen… then you said I was shortlisted! I cried, I really didn’t think I was good enough to be recognised or validated, and now I know that I am. I am beyond grateful and humbled for being shortlisted as I definitely didn’t think that was even a possibility, so thank you.
Believe in yourself and no matter how much rejection you may face, know that you will be able to make it! If I can survive and become a head barista, then it is possible for you! Research the businesses you want to work for, move for opportunity if it knocks and make sure you get paid award wages!
Well, I am studying health and fitness, so I will be a personal trainer. I would personally love to be able to be a health and wellness person who still makes or roasts coffee as well. I wouldn’t mind being able to pour swans and ballerinas whilst doing bench presses and squats! Joke.
This month, we had a sit down with Ruanwalai Ruankong (Goi) who is a freelance barista working in cafés across Darwin, NT. Originally from Thailand, Goi told us about her experience in the coffee industry so far, including her time at the ‘Coffee Farmer Journey’ in Chiang Rai, being shortlisted for National Barista Day and her aspirations for the future.
I came to Darwin in 2004 to pursue my 2nd degree (Masters degree) at CDU and while I studied I worked in a local restaurant at night and markets on the weekend.
I left Darwin in 2010 and I came back again in December 2011 and started work in a café. It was then about six years ago that I started working as a barista in the café after the barista left and I jumped on the coffee machine to help out… and I have never looked back. Because I had no one teaching me, I didn’t have any official training, so I learnt how to make coffee and pour basic latte art through YouTube.
I have to say a thank you to the regular customers at that time. They treated me really well and their honesty helped me to improve my coffee skills. I kept asking them for their feedback because all I wanted to do was give them the best shot I could provide at that time.
I fell in love with the process of making coffee and after a year I then proudly accepted myself and put the title of my job as a barista.
My favourite thing about working in the coffee industry is that it gives me so many opportunities to interact with a variety of customers and to be able to connect and show my passion on a daily basis. Barista work always has room to learn more, to grow, to be inspired and to get inspired.
Of course this career has been a roller coaster, but I know it is for me and I still keep it up because I’ve become a better version of myself every day. Without the coffee community and the Darwin community I wouldn’t be able to enjoy doing what I love this much; I love being a part of this community and movement.
First of all, ‘Farmer Journey’ is a collaborative experimental coffee project with FRIENDS TRADE. The project aims to find the best processing method for the highest quality coffee. This is a creative and innovative project for people who are passionate about sustainable coffee.
Coffee process is one of the most important stages of producing a quality coffee. Without good processing, the coffee will not show good characters of its origin. It was such a privilege for me to have a hands on experience of this, from crop to cup.
All participants in the project had to work hard and worked as a team and helped each other for the entire process. We all worked early in the morning until late in the evening, every day. We set up the camp in the middle of a mountain around 1,200 metres above sea level where there is no mobile signal, no internet access, no electrical power and no hot showers. It was a great time to detox!
I learnt that the traceability of coffee can sustain the coffee farmer’s life. By adding more value on what they do, the coffee farmer is going to know their worth and want to improve the coffee beans. It helps not only to improve and sustain the farmer’s life, but also for buyers to get the best of the coffee season directly from the farm. I’m proud to be part of the coffee chain.
I met the most amazing group of people – it was the best experience I could ever ask for and an experience that money can’t buy!
First of all, thank you once again to BaristasforBaristas.com and Almond breeze Barista Blend for the initiative and for making ‘National Barista Day’ a thing.
The Darwin coffee scene is still behind other states in Australia, so I wanted to show the rest of Australia how beautiful and lovely this place is and what it has to offer, so I put my name through the voting campaign.
I wasn’t expecting anything, but was just hoping that I could help put Darwin, NT, on the coffee map. When I found out that I was shortlisted for Australia’s ‘Barista of Choice’ I was surprised and felt grateful for the opportunity.
For me it is a combination of art and science, depending what angle you are look at it.
As I mentioned early on, it starts from crop to cup, so in areas such as farm management, coffee processing and roasting, science plays a significant role. However, when it comes to the delivering process, it is an art how baristas love to present and showcase coffee to their customers.
Coffee, food and people are my passion. I want to connect the three dots on a deeper level and share my passion with everyone who is on the same frequency. I’d like to achieve the following:
– My own small hole in the wall coffee spot.
– Create a space for passionate baristas, especially for the young Thai generation, to have a place that they can come to learn about the coffee culture in Australia (particularly in Darwin) and be able to share experience and knowledge, meet new friends and bring the experience back with them.
– To become a qualified Q Grader, for both farmer and commercial areas.
– To be able to offer training course services.
– To travel around the world using my career, visiting farms and plantations.
– One day I would like to roast coffee beans and create my own coffee profile.
Well, I guess I still have A LOT to work on!
We were honoured to have a quick catch up with the 2018 World Barista Champion, Aga Rojewska. Aga discussed the main differences between the Polish and Aussie coffee scenes, her views on automation plus her exciting trip to Australia in September.
Tennis player Roger Federer because he is a great player and an amazing human. He has had his ups and downs, but he enjoys what he does, is not afraid of failures and he always continues to get up. His attitude towards life and family is also incredible.
I barely remember it. It was a lot of emotions, but my brain has just pushed that memory out of my head.
It is very nice to see that a woman winning the competition wasn’t an accident and that women are strong on the coffee stage now.
In Poland, we are very young coffee country, but we are learning and we are eager to develop on both sides – baristas and customers – and that is what makes us unique.
In Australia, people are aware of quality and they look for it. So if customer looks for better quality, a coffee shop needs to provide it. In that way, it is a constant race to better and better the quality of products.
Yes, and it would be more consistent and probably make better coffee than me! I’m not afraid of that – I know that humans make a lot of mistakes. But, robots have to be programmed by humans – so our job is safe, but it’s just in a different way.
Almond Breeze Barista Blend behaves like regular milk when it comes to latte art. You can steam it the same way and get similar results. Also, when it comes to flavour, it doesn’t affect coffee too much. So you still get the flavour of coffee in your cappuccino.
I have been to Australia before to train before the WBC. I’m super excited to see the coffee scene in Australia and to meet all of the baristas!
We had the chance to catch up with Wagga Wagga based barista Damon Schmetzer to discuss his passion for coffee as well as his journey in the industry so far, from starting out in a local café to training and consulting, plus more.
My journey begin in the coffee industry began a little over two years ago through a local café in Wagga Wagga. I’d always had a passion for coffee and the hospitality industry, but it was through working with my first mentor Rob Illsley that my passion was ignited. Through understanding the basics and applying myself day in and day out it quickly set in that I loved every aspect of the coffee world and I wanted to make this a career.
I’m extremely grateful to be working at such a community driven café. A percentage of the money our customers spend goes towards certain community projects that need funding. We also have a chemotherapy patient ‘dine on us’ initiative, which aims to help people who are going through tough times whilst battling cancer with the financial strain it leaves. We cover the bill if they dine with us.
I find that the best things – because I enjoy many things about my job – about being a barista are:
– Being able to create relationships and interact with customers. Little aspects like remembering someone’s name or order can impact their day and make them feel good.
– Being able to learn so much! I’m a big believer that in life that you should always be learning. I jump at the opportunity to learn something new and I’m always looking to further improve my skills and knowledge in this industry.
– Finally, the ability to teach people about coffee and share my passion with people. It’s always a very rewarding thing to see a smile on people’s faces after having a coffee.
My advice for anyone looking to become a barista is to be patient and have a willingness to learn. Everything takes time and practice, so don’t beat yourself up about things not turning out the way you desire. What helped me was creating goals within the workplace.. I started off with small things, for example being consistent at bringing the crema up in coffee, because there lay the platform for my next goal which was to make a latte art love heart.
As you can probably tell, I live and breathe coffee. I really wanted to showcase this and teach people about the industry and how exciting it is! I do fortnightly beginner barista workshops where it gives people that have an interest or who maybe want to get into the industry a basic knowledge and understanding of it. It keeps me learning and excited about the industry that I love. The café consulting side is primarily front of house and again I do a coffee workshop with the staff and look at cost of goods and suppliers etc.
Other than the financial side of opening a café like cost of goods, food costs and wages etc., one of the most important things, if not the most important thing to remember is to be personable. I find that creating a solid foundation with customers is the base for a successful business. Little things like asking how people’s days are, greeting customers and saying goodbye can always impact a person’s impression of a place, especially in competitive and busy locations it can make an amazing difference. You also have to enjoy what you do as that will reflect on your product and consumers can easily identify this.
I love the BaristasforBaristas.com initiative as it helps us all connect and learn as a collective.
Almond Breeze Barista Blend is dedicated to pushing the coffee industry forward and in this series we meet the people who are leading the charge.
We recently got to know more about Vi Violet, who holds down the fort at Hudsons Coffee at the North Shore Private Hospital, keeping doctors, nurses, patients and even babies (well not quite) caffeinated.
Violet told us about her experience with National Barista Day (she was shortlisted after receiving countless nominations from the staff at North Shore), what it’s really like to work in a hospital café and what customer service means to her.
I started working in a McCafé and from there things just got better. When I first started at Hudsons Coffee I had a great mentor in my boss, so after working at my first Hudsons store in Queensland, my skills really took off. Then I came to North Shore Private Hospital and started in kiosk and it’s here where I really learned how to make a great coffee… and to be fast at it!
Being in a hospital café is great. You get to know the staff really well and it becomes more like family than anything else because everyone looks after each other. After a training session the nurses had, I also now know that I’m safe because they were asked what the evacuation procedure was and they yelled out: “save Violet!”.
Although there can be a serious side to working in the hospital, I guess I’m lucky that I don’t see it too often. I do get to meet the babies and that’s always fun, babies are cute!
WOW! It was awesome, I never thought I’d get anywhere! After watching the National Barista Day Stories on Instagram, my name never came up. I loved those stories because there are so many great baristas around. Then on the day my name finally came up on Instagram and I was shortlisted! Oh my gosh, I was ecstatic! It’s pretty special to know that so many people voted for me, it means so much. I’m also so appreciative of all my customers.
Babyccinos. Ok, so not really coffee, but when you’re 3 years old and going to work early with Dad and you need that 6.30 am milk hit with a really cool Batman design or a dinosaur, I mean does it get any better?! Wednesday and Thursday mornings, Babyccinos are the most important drink I make.
Customer service is the most important part because without it, I don’t have any customers. I hope I make each of my customers feel like they are my favourite every time they came in. Although there is discussion happening on level 3 with some customers trying to find out who my favourite customer is!
Seriously though, smiling and acknowledgment. Sometimes my line is so long I think I’m never going to see the end of it, but I do (occasionally). Each person is different and it’s always enjoyable to have a chat with everyone. Names, names are important! I like to greet each person with their name, it’s always a nice way to start the morning chats. Although I have renamed a few people, usually it gets a laugh and I correct it next time I see them. Then there is the moment it sticks (sorry Ramsey!).
My customers are really fantastic, so off days don’t tend to happen. I really try not to have an off day, but when they happen I have people that I know I can rely on to get me back on track. And then sometimes, I just want to nap, but no one has brought me down a pillow or blanket yet! The hospital staff bring me chocolate and cake sometimes and those are always good days. They sometimes make me morning tea and toast… it doesn’t get any better. I wash it down with coffee and it’s a great day!
We had a chat with Maiko Morimoto, barista at Extraction Artisan Coffee and 2019 Queensland Breezey Masters champ. Maiko is originally from Japan and has been in Australia for four years. She holds a Certificate of Commercial Cookery and has worked in cafés and restaurants as both a barista and a chef.
In 2010 I completed a coffee class during an English language class and instantly fell in love. I felt a spark of excitement and realised that this was what I wanted to do. My first job as a barista was four years ago in a small kiosk on the Gold Coast. It was a struggle to improve, but I worked at it and eventually I joined Paradox Coffee Roasters in Surfers Paradise. I started to go to coffee events and met many people, including my current employees, Alex and Heather from Extraction Artisan Coffee.
This experience was overwhelming, a lot of excitement.
I wasn’t thinking about my nerves, I was just enjoying being with my peers and having fun doing what I love. I did my best and in this case it turned out great.
Almond Breeze Barista Blend stands out because it is creamy and has great consistency.
Specialty coffee is still growing in Japan whereas Australia is leading the way.
I’m moving back to Japan next month and I will continue to pursue my coffee passion. Ideally I’d like to work for an Aussie company in Japan. I’ll be back for the Breezy Masters finals in September.
We caught up with head barista at Alcove Cafe and Deli, and all round legend, Izak Fogarty to find out what he loves about the Aussie coffee scene. After working in hospitality for almost eight years, Izak has worked everywhere from fine dining restaurants and cafe franchises to intimate cafes. In the last three years he has developed a real passion for specialty coffee, so keep reading to find out if he thinks coffee is an art or a science, what is was like to be shortlisted for National Barista Day, and what he believes is the most rewarding part of being a barista.
I think the some of the biggest “wow” moments for me have come from seeing the sheer talent and potential of business owners and baristas. There are definitely a number of cafes I hold in very high regard which I follow closely on social media and dine there regularly.
Brisbane’s diversity definitely makes it stand out. There are cafes throughout the bayside, scattered through the suburbs, in industrial estates, along the river, and of course within the CBD. Each of these hidden gems have such a diverse array of customers with different wants and needs, which each of these cafes aim to fulfill. In doing so, each of them become suited and unique to their clientele.
It’s a funny story actually. I was working one day and one of my closest friends returned from their shift break and told me they had nominated me for National Barista Day after seeing it on social media. I’m not big on self promotion but I was very surprised with how much support I received. It was truly amazing to see how many customers/people really appreciate my work enough to take the time to vote for me. I was truly touched and it inspired me to keep doing what I love most.
I don’t think it’s one or the other but if I had to pick one I would have to say science. Within science there is not one definitive answer, but many answers depending on perspective, place and time. I think this resonates with how to make the “perfect” coffee. Each day there are more different brew ratios, techniques and tools to control variables for distributing the espresso and water compounds used for filter coffee. I think that art is just an added bonus to the science.
Where do I start? I am a passionate barista and I absolutely feel rewarded when I create the perfect cup for customers. However, I would have to say getting to know my customers is the most rewarding part. I have met so many different people from all walks of life at Alcove and I love interacting with them on a daily basis and getting to know the people behind the coffee.
I can’t say I have a determined path planned as of yet but I would love to move from the cafe scene to try my hand in the field of roasting. It is a dream of mine to be working in an environment where I am constantly learning more and more about coffee, it’s origins and how to incorporate that into a cafe. I think this would really further my skill set and broaden my horizons.
I believe coffee is more then an industry profession, a beverage or a social tool. Everyday we learn more ways to use what we know to essentially do more. For example, coffee wastage can be used as gardening compost or even as skin care. It has the potential for so much more than we even realise yet and I hope one day I can be a part of that movement.
Shortlisted for the first ever National Barista Day, we had a chat with Shay Hamo, owner and barista of He Brew Espresso, the coolest coffee and snack trailer in Perth. A long black drinker (two shots, two ice-cubes), Shay told us all about his unique mobile venture.
To prove that with passion, good coffee can be made anywhere. For a long time (and to some extent still) there was an assumption that consistently good coffee could only come from a café. I wanted to turn this belief on its head.
With a bit of help at the very beginning and then try, fail, try, fail, try. It took a lot of time, caffeine and experiments on friends and neighbours. For me, the business was secondary. I had to be completely comfortable with the coffee I was creating before putting it out there for consumption.
I’m based outdoors in the Perth foothills and see the sun rise every day against an amazing backdrop. I get to share my first brew of the day with magpies and parrots. Some people see the size of the trailer as a hinderance, but I love the idea of being a one man show. I can interact one-on-one with my clients while producing their coffee at the same time.
It was really overwhelming and satisfying at the same time. I never want to get too comfortable or think that there are areas that I can’t improve in. That said, to be nominated by my clients and then chosen by the judges as a finalist was a huge reinforcement that I am on the right track. I can’t thank my clients enough for their kind and smart (at times) words.
At the end of the day, without my clients, He Brew Espresso would cease to exist. I’m there to make their coffee how they want it, “how it should be”. I don’t want people to feel awkward about ordering their half strength, warm, vanilla almond latte. It might not be my drink or a true coffee to aficionados, but it is theirs. This also doubles as a reference to the mobile coffee. Great quality coffee can be produced “the way it should be”, despite being outside of a traditional café set-up.
If you don’t love it, don’t do it. Have fun. I am passionate about my coffee and clients and that’s what gets me through the long hours. Coffee is a great industry to be in and from an outsider’s view it probably looks quite simple; 6am to 12pm gig, short day. In reality I am up at 3:30am six days a week. I close at 12pm and complete a good 3-4 hours of stocking, cleaning and business planning, not to mention the administration work my wife does. Make sure your family is supportive. My wife and I made the decision to do this together. We are a good balance and without either of us, it wouldn’t have worked.
We are always looking at new ideas, but for now it is about having fun, making people happy and developing my knowledge around other aspects of the coffee lifecycle. You never know where life (and coffee) will take you next.
We had a chat with Townsville barista Charli Kemp to discuss her journey in the coffee industry so far. We got her thoughts on the most important skills a barista can have, her top tips for handling a busy rush, where she sees the future of the industry heading, plus more.
My first cup of barista made coffee was actually made by the same person who taught me the art of making a cup of coffee. I had no idea what was what whilst looking through the menu of coffee styles so I went with a basic flat white, which to this day is still my go-to brew.
That’s a tough one! My favourite style to make has to be the syphon method. There’s something about it that makes me feel like I should be wearing a mad scientist coat. My favourite style to watch would have to be traditional Turkish coffee and how it’s brewed via heating of the sand. Both are very captivating to watch.
It was about six years ago in a small Italian café where I worked as a waitress. I took over the coffee pass to run out all the brews and to learn and watch the baristas doing their thing – I secretly wanted to be them. After nagging and nagging the head barista I was finally taken under her wing to learn the basics of barista work and boy was I nervous! But my passion for the art outweighed those nerves and before I knew it, I was running a small café solo, making all the coffee and pushing myself to the limits to learn more each day. I haven’t looked back since – I love my job!
Knowledge of coffee origins and salesmanship. Working in a YHA Backpackers I get a lot of people who order their coffee by the names of where they’re from. For example, a macchiato in Italy is not the same as it is here in Australia, so they can get very dissatisfied if you serve them the wrong thing and if you don’t know how to rectify it you will spend too much time going around in circles trying to understand what they actually wanted to order.
Yes. Like how a specific glass of wine is perfectly matched to a meal, I have found that coffee is very similar. The way to properly profile coffee and how the colour of the roast affects the flavour is something I’ll never get sick of learning.
Teamwork and communication go a long way in the industry. Being able to effectively communicate with your teammates about what you need done to relieve some pressure off your shoulders helps, but only if you ask nicely! Just remember to be patient and breathe and before you know it that rush will be over and you’ll be there thinking, “wow go us!”.
For the stars! The coffee industry is forever changing and evolving to everyone’s preferred tastes and methods. From just being a drink for monasteries in Yemen to drive-thrus all around the world, coffee has taken this planet by storm and it isn’t slowing down… which is okay by me.
We caught up with Martin Hudak, who people call the bridge between the world of coffee and cocktails as his background comes from both sides of these amazing industries. After spending more than three years at (in his opinion) the best bar in the world – American Bar at The Savoy Hotel in London – and competing for seven years in coffee competitions, Martin moved to Sydney to be part of the new, exciting opening of Maybe Sammy.
My journey with coffee and mixology began back home in Slovakia, in a little coffee cocktail bar where I was stubborn enough to work morning and night shifts for five years. From this, I fell in love with both cultures equally. I competed in both barista and bartender competitions, but found the most interesting competition to be Coffee in Good Spirits, which combines both worlds.
There are many similarities, but unfortunately there are more differences between the two industries, which is something we can definitely learn from. There is still a very prominent gap and separation between baristas and bartenders, and it would be great to see both industries working more as a team and learning from each other. Each of the industries love the craft of their work and have a strong passion for their profession, but it’s when the two combine that great things like Mr Black are born.
My journey to winning The World Coffee in Good Spirits Championship in 2017 was a long one. I had already been in the world finals four times and placed second twice, once in 2014 in Melbourne and again in 2016 in Shanghai, and was ready to give up. I knew I was good, but I didn’t understand why I couldn’t win. Finally, after months of hard work I decided to do it for the last time, but with a different approach. I went in not necessarily to win but with the purpose of showing everyone that things can be done differently.
I’ve known Mr Black since 2014 when I was in London. I was always a big fan of the brand, with it being a real coffee liqueur made with real coffee that is sourced and roasted in their warehouse. What also stood out, was that the sugar level is less than any other commercial coffee liquor brand. An offer came from Mr Black once I moved to Australia and straightaway I knew it was a brand that I wanted to work with and one that shared the same values as me.
I have plenty of coffee cocktails all for different occasions, but my favourite is an Espresso MarTIKI – a tropical version of the classic Espresso Martini combining Mr Black, dark rum, pineapple juice, almond syrup and espresso.
Many people think once you win a competition that all is done and dusted, but for me this has not been the case. In fact, it was just the beginning of a long journey to show people the beauty of coffee cocktails. As well as my global role with Mr Black and the new bar in Sydney, I have opened my own consultancy company, Spiritual Coffee, which focuses on training, menu development and roasting coffee.
Please respect each other and try to learn from each other. At the end of the day, it’s not about our own egos, but about producing good quality products, hospitality and perfecting the finer details, which leaves customers happy every single time.
We were excited to get to know Australia’s first ‘Barista of Choice’, Celeste Norris, who took home the award on the inaugural National Barista Day on the 1st March 2019. Celeste spoke to us about her experience of winning the title, as well as her crucial role at Good 2 Go, a social enterprise café on Melbourne’s colourful Hosier Lane.
I was lucky enough to go into partnership in a café with my father. I was 19 at the time and admittedly had no idea what I was doing! I basically taught myself how to make coffee. As you can imagine, the first year was a disaster, but I wouldn’t have had it any other way. I learnt from my mistakes and used my customer service skills to my advantage. We operated for nearly 10 years until we decided to sell the café in 2017. I felt I needed a new challenge with a career path where I could give back to the community.
Good 2 Go helps unemployed young people gain access to work experience and skills. By mentoring young people in an inclusive space it gives each trainee the chance to learn employability skills and build self-confidence.
All the profits from Good 2 Go are redirected back into the programs and services offered by Youth Projects. Youth Projects offers support and employment opportunities to at-risk young people looking to re-engage with learning and provides healthcare and assistance to members of our community experiencing homelessness and disadvantage. Through our “Pay it Forward Coffee” board, you can purchase a drink for someone experiencing homelessness.
I would love to see our social enterprise model expand and have the capacity to take on more trainees at Good 2 Go.
It is never boring! I believe what makes it so special is the fact that it is legal for street artists to display their art to an audience to enjoy for free. Hosier Lane has created a platform for artists to push positive or even controversial topics, it is pushing the boundaries and just another reason why I love Melbourne so much. With thousands of tourists visiting Hosier Lane every day I feel lucky to call it my workplace.
A huge shock! It was incredible! The CEO of our organisation put together a secret campaign with my friends, family and co-workers. I had no idea I had even been nominated for the award. When I got the good news I was on the train at peak hour and trying not to scream the carriage down with shock and excitement! Once it all sunk in I couldn’t wipe the smile off my face. A huge thank you to all the important people in my life who nominated me. It is an incredible feeling to be acknowledged for the work you do.
In this sector it can take quite some time to make progress, so I have learnt to celebrate the small wins. Seeing a young trainee grow in confidence and feel empowered by having the skills to make a coffee, makes my day! Equally, the “Pay it Forward Coffee” board for me is just one of the best parts of my job, someone to chat to over a coffee can go a long way for our clients experiencing homelessness.
There’s many crucial elements that make up a great coffee. All the one percenters count and are just as important as the others. I believe that’s the difference between a barista who wants to serve the best possible coffee they can produce, they don’t skip on any of the elements.
The best piece of advice I can give is get to know your customers, make them welcome in your space. ALWAYS serve their coffee with a smile to help make their morning just a little better!
A big thank you to Almond Breeze Barista Blend and BaristasforBaristas.com for acknowledging the baristas who work hard and keep the industry alive!
We caught up with Igor Ravasini, barista and owner of Bumblebean Coffee, a humble coffee van parked up in Wanneroo, offering the finest coffee with warm Italian hospitality and home to Perth’s first ‘selfieccino’ (more about that below). Igor was shortlisted from over 2,000 nominations for the first Australian National Barista Day.
I initially started in October 2016 as a food truck selling piadinas (homemade Italian flat bread) and also made coffee. Over time, as my skills as a barista improved, so too did my passion for serving exceptional coffee. I realised I needed to rebrand and focus solely on coffee, and in December 2018 Bumblebean Coffee was born.
Starting out as a small business I didn’t have the capital to begin my business in a brick-and-mortar café, and so decided to invest in a mobile van. I custom designed the van overseas and imported it to Perth, as I didn’t want it to look like every other food van. Being mobile means I have a lot more flexibility, however I stick to my regular spot now in Wanneroo as this is where I’ve built my Bumblebean Coffee community.
I had seen the technology being used in Japan and wanted to bring the experience to Perth, which I have now been doing since February. It was a large investment, but the community love it and it’s been really popular. The technology is advanced so it’s really fast, taking just six seconds once we have the photo, which can be sent to us by Facebook Messenger or email. Customers can also take the photo with our camera right then and there! We also have some favourite designs (such as superheroes) that customers can choose from. We can add text too, if they want to include a message for a special occasion (such as “Happy Birthday”). Some businesses put their logo, as a bit of extra “wow” factor for their client meetings. The creative opportunities are really endless. You can watch how the selfieccinos are made on our Facebook and Instagam pages.
The Perth coffee community is becoming more discerning and educated in the world of coffee, and what constitutes a great cup of coffee. As baristas and coffee roasters, this pushes us to raise the bar to ensure we’re constantly exceeding their expectations. It encompasses so much more than just amazing coffee, but the entire coffee experience. From the environment you create to the genuine conversation and engagement with your customers. With the sheer volume of cafés in Perth, many of which sell very good coffee, you really have to provide a point of difference.
Incredible and very humbling. It’s amazing to be supported by so many in the Perth community. Thank you to everyone who voted. We get great reviews on Facebook and Google, but to be nominated for ‘Barista of Choice’ and then shortlisted in the top 10 from over 2,000 nominations, was very exciting. I’ve worked hard to bring the best coffee and service to our community in just over two years. I can’t wait to see what the future brings! I have used the prize winnings towards investing in a larger coffee roaster.
My dream is to one day open a café. But for now I am focusing on developing my own roasted coffee. I love experimenting with different imported green beans from different regions and creating new flavour profiles. I’ve had some amazing feedback, which really fuels my passion to keep experimenting. I am also really keen to begin entering barista competitions as this will help me take my skills and knowledge to a whole new level.
In 2020 I plan to take my coffee van on an Australian-first trip around the country, visiting the major cities. I will be roasting, grinding, and brewing all of my own coffee in the confines of my 3m by 4m van. Plus continuing to offer the selfieccino experience of course. I am currently looking for sponsors and plan to film my journey.
Innovative, inspiring and dedicated to pushing the coffee industry forward, we had a chat with 22-year-old Hany Ezzat, head barista at Highroad by ONA Coffee, located in Canberra. Hany was recently shortlisted for ‘Barista of Choice’ and was honoured by BaristasforBaristas.com on the first National Barista Day.
Being a head barista for ONA has been an awesome rollercoaster experience. I have learnt so much about myself, coffee and being a leader. I believe the key to success in a café is getting all the elements of the café right. Everyone needs to have a vision, a goal, and an open mind. Anything is achievable with the right people around you who share the same values. Keep each other honest, give feedback, receive feedback and move forward. Trust in the product. That is all you need.
My journey into specialty coffee is a long one! I started out in hospitality when I was 12 years old at a local Turkish restaurant while I was still in school. Eventually I started corking wine and making soft drinks and coffee in the small bar the restaurant had. I didn’t really enjoy it at the start because I was really scared I was going to make the coffee wrong.
After two years of doing night service, I got an opportunity to work in a new café they were opening down the road. I was obsessed with the concept of doing latte art, but I sucked at it. I got inspired by well-known baristas such as Dritan Alsela, Aaron Shin and Caleb Cha to start my own latte art journey.
I then decided to start my own coffee art blog. I used to stick a GoPro on top of my machine and record every single pour I did, then I’d go home to study and compare my videos with people online.
I went to the most popular cafe in town, The Cupping Room, where I had my first ever coffee “WOW” moment – the waiter told me my milk coffee would taste like blueberry, and boy did it! I got invited to a cupping session the next night and subsequently got offered a part time position in the bar, which is where I learned the fundamentals of specialty coffee today. A few years, competitions and lots of hard work, I have managed to work at three of the flagship stores and I currently manage the bar at Highroad by ONA Coffee.
My most recent projects have been:
1. Freezing coffee and launching a reserve menu in-store. Basically, we are individually vacuum sealing doses of coffee when they are at their peak. This is to “lock in” the flavours of the coffee so they can be enjoyed any time of the year without the coffee going old or stale.
2. Filter coffee – I have been working on creating my own method of brewing filter coffee, more details of that to come soon.
3. I have developed a tool for espresso, which is currently in the pipeline.
My views on automation in specialty coffee have changed rapidly in the past year. At the beginning with the PuqPress coming out (automatic tamper), I was really sceptical. I didn’t like it. I had worked so hard to craft certain skills only for a machine to take over – it made me feel insecure.
Now, with the amazing opportunities to manage a team of amazing passionate baristas, I have realised that consistency between staff with coffee making is almost impossible without the automation we have in our bars today. It gives us peace of mind that everyone can do it the exact same way. I do believe it is the future of our industry. There’s no use fighting it, it’s more important to be a part of it and even contribute to it. The end goal, in fact, is to make better coffee!
It’s hard to look five years ahead. I think my main goal would be to contribute something to our industry that will make it better. But there’s no timeline or limit to the things that are possible.
Really appreciative of the opportunities BaristasforBaristas.com is giving. It is awesome to have this kind of platform as it gives us baristas a voice. No one does this job for the money, they do it because they love our industry and they love our customers. I’m so happy to be involved!
I first fell in love with coffee when I was working at my mum’s cafe, Euro Bar in Newcastle NSW, as a chef. I saw the barista pour a ‘leaf’ with milk and became obsessed with how he did it! As a traditional artist, I was mesmerised by this medium and its complexity, so I eventually convinced Mum to put me on bar with the boys to learn how to brew coffee and make latte art!
It was incredible! I moved from Newcastle to Melbourne with the dream of one day working and competing for St Ali… and after a year it happened! Training under Ben Morrow and the St Ali banner for both competitions I evolved into a better barista and latte artist! I didn’t get the title, but for me accomplishing my dream of competing was enough, proving to myself that I could get up there and make it through the routine was an incredible feeling that continues to inspire me in all my creative endeavours today!
At this point in my career I want to share my knowledge and experiences of coffee and the industry with passionate baristas who want to learn. I have achieved a lot in coffee over the last 5 years in Melbourne and am still figuring out what I’m going to do next! I will always be a barista, whether I’m working on bar or not!
Listen and learn.
Don’t work for cash in hand.
Have an understanding of the current pay rates.
If a customer is rude, don’t take it to heart. Smile and be so polite that they feel bad for being rude in the first place.
Have fun! Hospitality is hard work, but having a good crew around you makes all the difference!
We were honoured to catch up with the Sydney-based, legendary barista, champion latte artist, and now award-winning coffee roaster (if there anything she can’t do?!) Jibbi Little to discuss her impressive career and what’s in store for 2019.
It first began when I came to Sydney to study and I got a part time job in a cafe. My first attempts at latte art were to mix espresso with milk, but then it became my passion. And now, I can do so much more. Everything is still a combination of a heart, a leaf, or a Tulip, but I always pour them in different ways. It really helps me to make some very interesting and creative designs in coffee.
My signature latte art designs are the Fantastic Mr Fox, Little Red Riding Hood and the Lion and the Mouse.
Just be passionate and love what you do.
At first, I just wanted to create my own jug to use in latte art competitions, and from there on it gradually become my business.
Because I’m passionate about latte art I’m fascinated by the impact of the final design, I sought to combine design and functionality together. There is nothing else in the world I can see myself doing. I wake up every day being excited about my JIBBIJUG and the impact it has on me and others.
When I get emails from users talking about the impact of JIBBI products that I have worked on and how it’s made barista life easier, it makes it all worth it.
I like to help people achieve success, improve their businesses, create stuff that helps customers on a daily basis and on a competition level. Obviously it’s a business, so I get paid for my work eventually.
Also, I love taking client’s ideas and turning them into a new JIBBIJUG… through research, design, front-end development and beyond. You could simply say, I love tinkering with latte art and designing stuff.
My proudest moments to date is being a 5 time champion of the NSW Latte Art Championship and winning the Gold Medal at the 2018 Golden Bean Coffee Roasters Competition in the Pour Over Filter category for my Gesha Village 87 coffee beans.
To win the World Latte Art Championships in 2019.
We caught up with 20 year old Francis Elliott from Newcastle. Francis started working in cafes from 15 years old and it didn’t take long for him to fall in love with the artistry, skill and knowledge that there was to learn about everything coffee related.
For me, 2018 was a big year for a lot of roasters supporting and working directly with coffee producers at the origin, as well as educating consumers about the sustainability and traceability of specialty coffee.
Also, there was a huge amount of research and development into coffee machines and equipment, which in turn will bring a lot of exciting new technology and products in the future.
Automation in coffee is inevitable. Humans are one of the biggest variables in making coffee. Although, I don’t see robot cafes being a thing in the future of Australian cafe culture because we value customer service too much, though I definitely don’t rule that out for other countries.
That’s a hard question. At the moment there’s many espresso machine manufacturers pushing the boundaries of what’s possible and what a coffee machine is able to do, but at the same time there’s also coffee grinders being introduced with built-in scales and temperature-controlled burrs.
Personally, I think the coffee scene in Australia is so special because as Australians we like to take ideas from other countries, then improve and develop a new and innovative approach to the original idea. That coupled with our approach to customer service, which is very relaxed and personalised, makes it pretty unique I’ve found.
I think in 2019 we’ll see some great new coffee processing methods and varietals become more available and accessible to the everyday customer. I think we’ll also see new brewing methods and technology that will further improve the standard and quality of both filter and espresso coffee.
We had a chat with the super talented Takehiro Okudaira when he travelled all the way from Japan to compete in our Breezey Masters grand final in Sydney. Takehiro is a barista at Caferista and considers himself part of the emergence of the specialist coffee scene in Japan.
I’m receiving money from the customers, and everyone has their own taste and knows what they like. My job as a barista is to study and learn about everything as much as possible, from the way that I manage my store and keep it clean to how I make the coffees and the lattes. I gather as much information as possible so that when that request comes in I can make that customer the best coffee possible.
In Japan, not a lot of people go out and drink coffee at independent cafes, we’re still trying to build that up. A lot of people will just stay at home and do drip coffee. Going out and having this quality experience is still really new, and I feel really responsible for trying to build that image up in the industry. We’re working on that right now.
It’s a hard question! I would say kind of pop. A lot of the baristas have gone overseas to study and brought back music, so it’s really a mix because they’re going everywhere. It’s less Japanese, and more just a mix of a little bit of everything, so I’d say pop.
I first started by buying an espresso machine for myself and just practicing at home. I would go through litres every day. I’m really scientific about it, I try to get as much information as possible and see what works through a lot of trial and error. I’ve just been practicing again and again, that’s how I’ve got to where I am with latte art skills.
I’m ultimately aiming for number one in the world. I’ve already taken number one in Japan before, and I’m proud of that, but I want to take it to the next level. Saying, “I’m number one in the world”, doesn’t really mean everything though, because number one in the world for this competition is just based on those people who are participating. There are tons of other people out there who didn’t participate, and they still might be better. But still, having that title is an honour. It means when people come to my restaurant and drink my lattes and coffees, they know this guy is recognised as number one, so it must be good.
Hailing from the UK, we had a chat with Ben Lewis whilst he was over in Australia competing in the Breezey Masters grand final. Ben won the UK heat and came a close second in the 2018 finals.
My favourite thing is being able to produce something that interests people that they normally wouldn’t be interested in. For example, I used to work in a really small cafe in a quite remote area, which was mostly for older people. They didn’t really care about specialist coffee, didn’t really care about latte art, but they were extremely interested in what I was doing. They would put in the extra effort because they knew I had the time to put in the extra effort. They found it really interesting and wanted to ask me about it, and as I did more competitions, they would come up and ask me how I was getting on. It’s quite a strange thing, the sort of connections you can make with people over coffee. Latte art is the closest way to connect with customers because it’s the first thing they see. You can deliver customers a ridiculous, amazing coffee but when they first look at it, it still looks like black coffee. Latte art really gets to customer’s interests.
I actually didn’t want a job, but my friend dragged me to a job interview anyway (which I did not prepare for and didn’t want) with the UK latte art champion. He gave me a job and showed me the art, and I found it quite entertaining. As I get into something like that I sort of get obsessed and want to be the best at it, which is hard when you’re working for the UK champion. The best I’ve done is 2nd place in the UK!
Coming 2nd in the UK last year was probably the best moment I had in coffee. My boss is pretty aggressive with his training methods, and never really showed any compassion until that moment. He sort of picked me up and carried me around, which was a bit of an experience for me, being six foot tall. That was pretty amazing, it made me want to work harder and try some new things; I’ve always wanted to push what I can do in this area, making things a little bit more complicated and better and better until it’s perfect.
YouTube. Instagram. Honest to god! I mean, I had a bit of a running start with who I was working with, but they all taught me to look on Instagram and study the way people were doing things, how they pour, and how they try to be creative. For people starting out, I would definitely say to look at what other people are doing. It can be terrifying at first, but it’s really helpful.
Strangely noisy, with either old 80s music or acoustic covers in the background. Basically, anything from George Ezra reminds me of the cafe…I honestly have no idea who that is, but he’s who people tell me is playing.
We had a chat with Rogue & Rascal‘s young gun barista India Wilkes about her journey so far in the industry, sustainability in the cafe scene and what makes Port Lincoln so special.
I was first taught to pull a shot one afternoon when it was very quiet in the cafe by one of our former baristas and then was taught the basics of frothing the milk the next afternoon. After that I spent every moment I had on the coffee machine trying to improve the quality of coffee that I was producing and at an efficient speed so that I was then able to handle the rushes that would come through the cafe.
I then had a quick training with another former barista to learn how to change the grind to ensure every shot I was pulling was my best before I was asked to be the second head barista. Soon enough our head barista moved back to Adelaide and I was asked to become the head barista, big ego boost as my bosses loved me enough to put me on almost every day of the week. A quick hungover trip to Adelaide after my 18th birthday party for a training with a top barista and I was good to go.
I have now been on the machine for just over a year and enjoying every moment! The 6 am alarm ain’t that bad when I get to work in such a lovely place with such lovely people.
A good coffee comes from a good espresso and good quality beans first and foremost. Our beans are locally roasted by Eyre Roasted and delivered to our door every few days.
From the first sip you can tell if it’s going to be a good cup. Not too milky, always strong, creamy and just hot enough to take the first sip as it’s placed in front of you. Everyone has a different perception of coffee so sometimes it’s hard to meet everyone’s tastebuds and I’m definitely not an expert, but I try to do my best to cater to all of my customers. If a customer asks for extra hot or not too strong, I’m going to make it like that to ensure they get the cup of coffee they want, even if it isn’t something I would drink.
All the basics of a good cup are all there; making sure the coffee isn’t under extracted, has enough depth in flavours, the milk is heated to the right temperature and looks smooth and silky and made with the right amount of love.
Everyone seems to be on some sort of alternative milk these days, but having one you actually like using makes it easier. Almond Breeze Barista Blend is such an exceptional milk alternative and my absolute favourite! I drink it in my coffee, hot or cold and in smoothies as well. It is so smooth and creamy so it makes it easy to ensure you aren’t overheating or over-frothing the milk, it also makes beautiful and defined lines for latte art. It behaves so much like regular cows milk, making it so easy to recommend to a customer who cant decide on an alternative milk.
There is always exciting things happening: new menu items, new trends to follow or create! There is always room to improve in every aspect of the industry, I think being a barista has to be one of the most demanding for perfectionism. There is always new latte art designs to try and perfect, pouring the perfect symmetrical rosetta or tulip is something I strive for.
There is also so many ways to produce a cup of coffee, espresso, cold drip, pour over, just a name a few. I haven’t even touched on half of these ways. I have started to use cold drip a lot more now coming into the warmer months. Being able to alter the strength and flavours with things like orange peel and coconut water is so cool and such a big learning process.
I feel like I have so much creative freedom at work and that is something that excites me every day to think what kind of new pattern or juice flavour is going to happen today.
It is important to be aware of how to be sustainable and try to minimise your footprint as much as possible. Everyone needs to be conscious of the way we consume and dispose of certain products. Especially in this industry as there is a very high rate of consumerism of straws, coffee cups, take-away containers, just to name a few. It is so easy to take the time to sit in rather than take-away, or bring in your reusable KeepCups, straws and lunch boxes.
At The Rogue & Rascal we encourage bringing in your own cups by offering 50 cents off any size cup plus we sell all of our fresh cold pressed juice in reusable glass bottles and if brought back to us you get $1 back. We have also recently changed to cardboard straws which are compostable and the most environmentally friendly option. As a waitress it is important to know how much plastic can harm the environment so offering up paper bags instead of plastic boxes as a takeaway option is doing a little bit to help each time.
In the past year we have been using our local roaster Eyre Roasted which cuts out any freight emissions previously had by buying beans from else where. Any extra grinds on the side of the grinder or produced from changing the grind I keep for a local girl who makes coffee scrubs. We also have a few customers who like to use our coffee grinds in their gardens to keep the snails away (hot tip!).
The cafe scene is so special in Lincoln because it is so small and community orientated. I now know everybody by their name and coffee order and they also know my name which is kinda special. Sometimes their friends come to order and they have to ask me what they have. It is also so special because you can come and have a cup of coffee by yourself for an hour or so, but in that hour be able to see at least 5 people that you know as they are coming and going.
We try and supply good vibes all year round with good tunes, mood lighting, a friendly smile when you walk through our door and maybe one of the best views in town. That is why it is so special.
We caught up with Logan Collinge whilst he was in Sydney competing in the 2018 Breezey Masters grand final. Logan works as a barista at Mojo Coffee in New Zealand and won our Wellington heat of the Breezey Masters.
I’ve been in the coffee industry for about four years, and latte art is just something that comes along with it. I was never massively hung up on latte art, it was more because customers liked it and as I moved through stores it sort of became an expectation. My latest store that I work in is a very low-volume specialty store, so we have the time to do latte art and focus a bit more on it.
I quite like the humble swan, but like, different iterations on it. I don’t know, I saw a mermaid yesterday, that was so cool.
The best thing about being a barista is the people in the stores. I love meeting people. Especially in my low-volume store now, I get a lot more time to properly talk to them and make friends. For people just starting out I would say…put yourself out there. You meet a lot of great baristas who just aren’t engaged in the industry. It is quite a stagnant industry, there’s not a lot of room for development, so being able to go out and meeting like-minded people who push the boundaries is really cool.
Oh, I’ll still be in the game. Hospitality is a long-term thing for me, I’ve been in hospo since I was 15… it’s the end game for me. I’d like to go to the UK for two years or so and try to get into the scene over there because some of my idols come from over there. I’d love to draw on some ideas.
In about five or six years I’d definitely like to open my own café. It would be sooner if I wasn’t going to the UK, but it’s definitely a plan.
Not to be arrogant, just because it’s on our playlist: Tina Turner’s “Simply the Best”. It’s just a solid song, it gets everyone going.
We sat down with Sarah Jin, ahead of the Breezey Masters 2018 grand final where she won the latte art smack down and took away an easy $500 cash. Sarah won our Brisbane Breezey Masters heat in April and works as a barista at Extraction Artisan in Slacks Creek.
Yes, I was here last year in the grand final and I loved the experience, it was exciting. It was my first year, and I met a lot of new people. This year we’ve got Matt, who was here last year as well, so I like how it’s a whole community thing and not just a competition.
Actually, I do! I get inspiration from other people on Instagram and kind of developed my own. The swan is my favourite – I think everyone loves swans.
Because it’s different. When you say latte art, everyone’s expecting full cream milk, which makes really good, nice art. Dairy-free alternatives can get a bit difficult for latte art but Almond Breeze is the best. I also love the branding of Barista Blend, especially with the new packaging.
I think it’s the baristas, and then the promotion on social media and in magazines. We have a lot of competition going on in Australia and a lot of small roasters. I think all together the small roasters, baristas, and social media work together to make the scene different.
Our café pushes the boundaries. We stick with old things that customers like, but like to challenge ourselves to do new things. The music we play is sometimes old school, sometimes fun, a little bit mix-and-match. I think it’s important to try new things and have different things for the consumer to experience every day. It depends on the baristas, they all bring different personalities; it’s a good thing for a café to have many baristas.
Keep trying new things, push boundaries, improve the coffee and keep an open mind.
This month we sat down for a chat with Alex Whigham, barista at My Kingdom for a Horse in Adelaide and a finalist in the 2018 Breezey Masters.
How new it is. You come to a latte art competition in Sydney and everyone’s pouring roses. I think there’s a lower standard in Adelaide, baristas have to join the regional competitions for Perth and SA. I think I like being part of the emergence of that scene in Adelaide.
It doesn’t curdle as much. Other almond milk congeals into like, a biscuit… Barista Blend has a better texture and consistency, and it’s always a little vanilla-y. And it’s got no sugar! That helps.
I like pouring the butterfly. Something about the feeling of pouring it is really cool. I’ve also created one of my own designs, it’s a crab… I’ve noticed people always do animals.
I think it’ll get a little more automated in terms of your pot pressers and your jugglers. Someone was even telling me about one machine that spits out steamed milk straight away. I’m not worried about robots stealing my job, though. Going forward, I hope the scene is moving more towards specialty. Less paddle grinders and more volumetrics, gravimetrics, things like that. I also hope the quality of coffee increases and we’ll start getting less kind of commercial grade coffee.
This month we caught up with Perth hero Vicky Chuaybamrung, who recently triumphed at the 2018 Breezey Masters, the first female to do so since the competition’s inception. Vicky is a barista at Mary Street Bakery in West Leederville.
I learned most of my tips and tricks through other baristas on social media and the Perth coffee community. We are a tight knit community and every month we get together and invite everyone in the WA coffee scene to practice their latte art. We encourage everyone to join, especially women in the industry. Most ladies are too shy to step into the spotlight.
My current one at the moment would have to be the Pagasus I did at the competition. But, I’m always trying new patterns and exploring new techniques. I might have a new one soon.
It is so surreal! Especially coming back home to Perth, the warm welcome I get from work, customers, family and the coffee community here is very empowering. They have always made me feel like a champion. Now that I actually am, it feels even more incredible.
I have tried a lot of almond milk and I would have to say that Almond Breeze is the best alternative milk on the market for latte art. Its silky texture doesn’t separate itself from coffee, but instead “marries” it. It mixes with coffee so well, sometimes I can’t even tell if I’m pouring full cream milk or almond milk.
“Perth is so small”, that’s the saying we say in Perth, because everyone knows everyone. All the baristas know each other because of the passion we give towards this industry. We support each other. The coffee industry is so big, but also so small because we are all here for the love of coffee.
This month we spoke to Troy, who works as the cafe and restaurant manager at Son of a Pizzaiolo in Melbourne. With a passion for latte art, Troy competed in this year’s Almond Breeze Latte Art Video Challenge, coming top of the public vote leaderboard for Australia.
My first job as a barista was at Michel’s Patisserie. It was here that I met Anthony, who is the barista trainer for the company, and found my passion that inspired me with some of very first pours with latte art. I was lucky enough to be chosen to represent the store to compete at the Latte Art Championships as part of the Retail Food Group. It was such a great experience, I got to learn so much and meet so many experts in the industry. Since then, I have met lots of friends who have the same passion. We have created a group called the Melbourne Coffee Network where we keep in touch with other baristas in Melbourne to share our experiences in the coffee industry and practicing latte art.
It was a great experience to join in the Almond Breeze Latte Art Challenge. I could see there were so many talented baristas competing from all around the world, with unbelievable skills being showcased in every single video clip that was posted up on the page. Public audiences were judging the vote for the patterns, which made it more challenging and encouraged me to be more creative when submitting patterns to really make an impression with my skills.
I would say Almond Breeze Barista Blend stands out as the milk alternative. I get such good feedback from my customers about it. It tastes great, has natural ingredients, is gluten free and vegan friendly and more. Also, for me as a barista, it is so much easier to use than other non-dairy milk alternatives, frothing perfectly to give great texture. Most of our customers who prefer almond milk love the nutty taste and the way it extends the coffee flavour compared to other milks. Also, it’s great for creating latte art.
My favourite thing about being a barista is just simply that I am getting to know the regulars and what their favourite drinks or roast is. It feels so heartwarming getting to know new people that come in for coffee every single morning. Just a small conversation before they get their coffee, as well as after the first sip, when I hear them say, “it makes my day” or “you save me”. I love my job, simply as it is.
I can see the demand and the choices for consumers expand and the industry getting larger. There are so many alternatives for cows milk than ever before and they are tasty in the blend. Moreover, white coffee is not the only choice when you step into a Melbourne cafe. So many specialty cafes offer many different black coffees in different brew methods. I believe that the people who enjoy coffee come along with the knowledge about it.
This month, we had a chat with Isaac Kim, head barista and manager at ONA Marrickville, the first venue by ONA Coffee outside of Canberra, where they have four other hugely popular cafés. As well as the successful cafés, ONA supply exceptional, locally-roasted coffee to over one hundred more. Isaac is also a past barista competitor and is currently active in Brewers Cup competitions.
I mostly learned on the job. I started working in restaurants as a waiter and kitchen hand as a teen and picked up some bartending and coffee skills. Then I developed an interest in latte art for a few years, so I learned from watching videos on YouTube for latte art (we all go through that phase!). I’m now lucky enough to work very closely with the personalities that inspired me in the first place.
For me, a good cup of coffee is honest. It should be balanced and openly expressing the characteristics of the coffee. You should be able to taste the terroir, process, and even the varietal without distractions. What I think makes a good coffee experience is a whole different answer on its own.
Something that has been getting me really excited recently is the idea that baristas have the power to influence consumer behaviour in a big way. We might all feel like small cogs in the multi-billion dollar machine that is the coffee industry, but we as baristas can shape how our customers view coffee and in turn shape what specialty coffee looks like in the future.
I think it is absolutely crucial for coffee shops to have sustainability as one of the core values. We are afforded the privilege of having a voice to tell the story of each coffee and the hands responsible behind each experience. Sharing amazing flavour at the same time only serves to amplify our storytelling!
How do I personally enhance someone’s coffee experience? I believe customer service is the only thing that brings together all of the hard work that’s taken place all through the production chain – the farmers, pickers, producers, roasters, and baristas. We know more about how to treat coffee better at every step of the way, more than we ever have, but only the barista’s customer service can bring all of that together into one single experience for the customer. My motto recently has been: “specialty service for specialty coffee.” Our customers have the right to know why a coffee is regarded as special.
I like to constantly remind myself of the power of a simple smile. Ultimately, we are in the hospitality industry and service with a smile speaks volumes louder than the best quality coffee.
In this month’s edition, we spoke to Eddie, who has been living, breathing and frothing coffee in his home city of Melbourne for the best part of fourteen years. He told us what’s unique about Melbourne’s special relationship with coffee and where he sees the future heading for this ever-evolving industry.
My love affair with coffee began fourteen years ago at one of my first cafe jobs (Red Door Corner Store). I started out as a waiter and a dishy at cafes and restaurants around Melbourne and quickly became enchanted by the buttons, the levers, paddles and wands that coffee machines have. Not only that, but I loved watching milk being textured and the look of espresso dripping out of machines, it’s beautiful! And of course, the latte art. I was hooked after the head barista at the cafe let me have a go on the machine.
The industry nowadays, at least in Melbourne, is a community of like-minded people, open and willing to share knowledge and experiences. This excites me as it hasn’t always been the case, so it’s been great to see this aspect of the industry evolve over the years.
Innovation and design in the coffee industry also gets me frothing. There are so many beautifully designed coffee machines, grinders and accessories with amazing new functionality hitting the market. I just want to get my hands on all of it!
I think the uniqueness of the Melbourne coffee scene is the standard we have. It’s kind of hard to get a crap cup of coffee in Melbourne and I’d put that down to the depth and quality of coffee shops and the amazing coffee professionals this city has produced.
At the moment I own a mobile coffee business called Roadshow Coffee where we specialise in pop-up cafes, coffee carts and mobile coffee shops for a wide range of functions and events. I’ve just started out in this new venture and I’m eager to find ways to innovate in this space. Having owned a cafe in the past, I’m excited to explore the world of mobile coffee and how we can improve on what’s already out there. Five years from now I’d love to have achieved significant growth in my business, to have established strong relationships with festivals and venues all around Australia, and of course all around the world.
With regards to the industry, I think that automation in coffee will change the role of the barista. The barista’s role will probably be less labour-intensive, with the focus being shifted towards providing an experience. Don’t ask me how, but I think that’s where it’s going.
Don’t be afraid to approach people in the industry and ask for help and direction in what you’d like to achieve from the industry.
Don’t let cowboy operators take advantage of you.
Take advantage of the resources that are out there on the internet.
Cup a lot of coffees.
If you’re going to buy a cafe or set one up, get a job at a coffee shop first.
Never lose sight of what gets you frothing. Froth hard and passionately or don’t froth at all.
Follow me on insta and get in touch if you need advice or coffee at your next event:
In this month’s edition, we invited 2017 Australian Speciality Coffee Association Queensland winner, Emily Coumbis, to comment on where she thinks latte art is heading and why her right-sided brain is the key to her amazing latte art patterns.
I’d be lying if I didn’t put latte art at the top of my list as to what gets me frothing. The challenge of forever perfecting the new, and often complicated latte art patterns keeps me on my toes and frothing everyday!
Having worked in the hospitality industry for almost a decade, it was six years ago my passion for all things coffee came to light. I’m a complete right side of the brain individual, so naturally I stemmed towards latte art as it gets my creative juices overflowing!
From the start of my latte art career, I have been self-taught. It’s amazing to think back at how far I’ve come and how much latte art has changed. At the start, pre-Instagram (can you believe there was a time) I watched lots of how-to YouTube videos on how to create basic patterns, like rosetta’s and tulips. This was a definite trial and error way of doing things, but because I was so passionate about latte art and most importantly, enjoyed it, it was something I loved challenging myself to do.
Fast-forward a few years, and the eruption of social media. Instagram has become an amazing tool for latte artists to share their work, see what other artists are creating and what they could achieve. The amazing thing about latte art is that the possibilities are endless, so I was completely hooked from the get go.
Today, I’m working as head barista at Piggyback Café, Brisbane. Here, we’ve taken latte art one step further and introduced colour to our coffees – something which I am obsessed with. Originally, latte art was done as a bit of fun as all my colleagues loved creating it, but then we noticed customers would specially request it and the next thing we knew, my rainbow latte art Instagram videos were going viral – it’s been amazing. The most requested patterns are normally the good old trusty ones, like the swan or ‘Happy Birthday’ – I get that one a lot!
Latte art may seem simple to some, but it brings people together, and creates joy for lots of people that normally wouldn’t be coffee drinkers. I’ve been lucky enough to meet people from all walks of life through latte art.
The future of latte art is something, if I’m being honest, I’m not to sure about. We’ve seen colour in coffee, 3D art all the way to Korea with a café doing Crème Art and painting Van Gogh on top of the cup. There are so many creative individuals out there and I’m constantly seeing new patterns and ideas that inspire me to try out new things, which is very exciting for me.
When it comes to pouring latte art, my biggest advice would be “don’t be afraid of a pattern that you think looks to difficult”. The more difficult patterns are normally just a combo of the basics rolled out into one anyway. Once you’ve mastered the ‘basic’ pattern, like the heart or the tulip, set yourself a goal and after a day on the tools, you’ll be pouring your pattern in no time.
As well as latte art, another trend that has hit cafes, is the use of alternative milks. As a latte artist, using anything but dairy can definitely prove a challenge, however I’ve learnt a few tricks over my time, which makes it easier to pour great patterns.
For almond milk, the brand plays a big role in how well you will be able to pour latte art with it. My favourite brand is Almond Breeze Barista Blend as it acts almost like using dairy and doesn’t curdle if it overheats, perfect for latte art! The trick when using almond milk is to not pour too fast! It glides a lot quicker into the coffee than dairy, so you want to pour slowly so you have more control over where you want your pattern to go.
When using soy, let it rest for thirty seconds or so before you pour. This technique will make it a lot easier to handle and pour a great pattern, additionally don’t froth it up too much, and don’t overheat it unless you want tofu!
My final thought to all budding latte artists out there, is to never give up on something you have deemed too hard! If you failed at it today then tomorrow will always be a better latte art day, you have my word!
Inspired to get creative with latte art? Why not enter our Breezey Masters – https://breezeymasters.baristasforbaristas.com/
Almond Breeze Barista Blend is dedicated to pushing the coffee industry forward and in this series we meet the people who are leading the charge.
In this month’s edition, we speak to Breezey Master 2017 SA winner Joshua Rivers on why coffee and food get him frothing. Through a crazy accident on a scooter, Joshua left his job as a bartender, entered the world of coffee and the rest is history. He currently runs CREAM in Brighton and is considered one of the best in the business.
What gets me frothing, other than my three group volumetric Synesso Hyrda on a Sunday arvo when CREAM will do a modest 15kgs? A whole bunch of things to be honest, but for the sake of the article I will keep it to one of my obsessions, food and experimenting with food. I’m even more passionate when food is complimented with a cup of extremely good coffee; cue breakfast at CREAM.
When I first started CREAM, I had my first opportunity to create and write my own menu, a daunting task but a challenge I was up to. When I wrote the menu I kept two things in mind: 1) it had to compliment my other passion, coffee; 2) it was food that I had to enjoy eating and let me tell you this much… I don’t count my macros!!
I knew I had to incorporate some items for the everyday café goer but I wanted to encourage customers to step out of their comfort zone. Adelaide is notorious for being a conservative state, and I banned some food items to prevent the rest of the menu from stagnating. On the ban list are: Eggs Benedict, the use of rocket as a garnish or in a salad, any style of slider, and bowls of chips.
I create new menu items I know will be flavoursome and have the right aesthetic to ensure continuous social media engagement (which becomes our main source of advertising). If it’s not ‘grammable’ how will people know about you? After all did you even eat it, if you didn’t photograph it? You’ve got to make it easy for people to take images others will froth over to drive people down to your café. I won’t go into the entire menu but, I will discuss two of our most famous dishes, the Donut Breakfast Sandwich and our Hotcake Stacks.
Let’s take an ordinary breakfast sandwich and turn it to 11. Replace every basic ingredient with something high end and get the local bakery on board to bake fresh savoury donuts every morning. The Donut Breakfast Sandwich is born and in all its glory, sweeps Adelaide’s social media scene.
Next up we gave the waffles and chicken concept a face lift. We replaced the waffles with American style THICC hotcakes and after months of perfecting the recipe, they’re a real crowd favourite. Thick, golden, fluffy hotcakes, topped with fried chicken and maple bacon… perfect for your Instastory and your cheat day.
I added Wu-Tang references throughout CREAM’s menu and included messages that we believe in. There is a spiel on our efforts to lower our carbon footprint by using biodegradable packaging, not using lamb or beef, and not serving straws with beverages. This further engages the customer in what we are about and brings about a sense of environmental responsibility.
Eat indulgent food, drink quality coffee, and bop your head to some hip-hop… profanities and all. All in all, it’s a winning formula.
So there you have it; how I created one of Adelaide’s favourite menus. My challenge now is the café has reached cult status, so writing a new menu is difficult because customers will be disappointed if their favourite item is taken off. It’s a good problem to have. The solution? Maybe we’ll just open a second venue. Joshua Rivers
In this month’s edition, we speak to Breezey Master 2017 winner Lucky C. Salvador on what gets him frothing in the world of design. Lucky has been in the coffee industry for 10 years and has moved from the Philippines, to Melbourne and now to Singapore where he trains future baristas.
Over to you, Lucky.
This is tough! I pretty much like a cafe with any kind of personality or genre. I think in general, what makes cafe look great, is not only having a beautiful interior design and furniture, but making sure it has a warm and inviting atmosphere, quality coffee and food – it’s all about creating a special, intimate experience. I love that feeling of being welcomed by a café like coming into a good friends home.
Whenever I walk into a cafe, the first thing that my eyes will look for is the coffee bar set up. Like a lot of customers I look at the machines, equipment, the brand of coffee and the type of milk they use. Basically, I like to see what is on offer – more often than not if I see something new, I’ll want to try it and it’s always good to learn and educate customers as coffee is continuously growing. It’s important for our industry.
My advice is to have a bar set up that makes a statement and enables you to stand out.
It’s not only getting better, it’s getting crazier. Latte art nowadays is unbelievable, and honestly, only few latte artist baristas can pull off those kinds of wild designs, not even myself (although I’ll keep practicing).
In terms of what baristas can do to stand out, I would say there’s more to our role than latte art. Learn everything and be good at it, like the ability to deliver unique coffee knowledge, to taste, to make insanely delicious coffee and to change someone’s perception. Most importantly, deliver exceptional customer service – that’s where you’ll truly stand out as a barista.
To make a brand stand out, you need to be unique. Whether that’s in your product offering, how you taste, or how you look.
As I said before, coffee culture is cool and if you want to be part of an impressive bar set up, the way your product looks is very important. I’ve been really impressed with the redesign from Almond Breeze Barista Blend, not only is the new packaging fresh, it listened to the people who use it in order to decide what it should look like. If that doesn’t show dedication to the industry and grab people’s attention, I don’t know what will.
Almond Breeze Barista Blend is dedicated to pushing the industry forward and in this series; we are profiling the people who are leading the charge.
First up, we meet Raihaan Esat
Raihaan Esat is an economics and finance graduate from QUT and has been in the Coffee industry for over 10 years.
Raihaan considers himself a student of knowledge in roast profiling, quality control systems, blending, competition preparations and barista training.
Raihaan is proud to join the ICT team and is looking to work with coffee roasters of all shapes and sizes to make them unique!
Coffee has become such a diverse industry so when it comes to talking about what excites me, the question is, where do I start? I’m going to start from the beginning, by honouring the people at the origin of coffee, the farmers; without them where would we be?
Over the past year, I have had the incredible fortune of been involved in sourcing coffee from some truly progressive farmers. Their insistence on producing quality comes from the desire to share their love for the land and the coffee that springs from it!
I wish I could give a simple answer to this question and say that technology improved five fold, or that farming techniques improved 10 fold. However, although these may be true, I feel as though I would be doing the industry a disservice if I did not mention the apparent shift in perspective that I have noticed over the past year.
There was a time where the small and the artisanal businesses were regarded as the only true representation of coffee, and large corporate structures were seen as the enemy to progressive ideas. Things, however, are changing. In my hometown at least, I have seen nothing but love and respect flow to anyone involved in coffee, the corporate giants coexist in harmony with the micro coffee artisans. One cannot exist without the other; it’s a symbiotic relationship.
One word ‘differentiation’. I feel as though in the last five years we have been building up to something, something beautiful. We have spent endless amounts of time and energy improving our skills in farming, roasting and coffee preparation and information on all of this is no longer held on to by the elite minority, but is shared freely. The result of this?
Where once the industry seemed to be moving in a homogenous direction, now businesses are finding it increasingly easy to try something new, different and adventurous. Take for instance the alternative milk products. In the blink of an eye we have seen the emergence of a great variety of options, each with its own uniqueness that is only matched with its unashamed acceptance of it!
This is hard to say, but the sad truth is, climate change is a challenge for coffee growers. For us on the service side of the industry, it’s in our best interest to safeguard our future by contributing to research into new and sustainable agricultural exercises, new coffee varieties and ethical practices. This is probably the industry’s most immediate concern. I have no doubt that with the continued effort of coffee producers, supported by collaborations with roasting professionals; we will overcome these challenges in the not too distant future!